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According to data available through Euromonitor the sports nutrition segment is valued at USD 11.9 billon, with the largest chunk of that market in North America; roughly 70% of the market. The top three fastest growing product segments, as determined by compound annual growth rate (CAGR) are Sports Protein Products (9.0%), Probiotic Supplements (8.6%) and Supplemental Nutrition Drinks (7.8%). Currently the base customer is expanding in this segment moving from elite athletes to millennials (21-34 y/o) and baby boomers (50 – 64 y/o). The latter two segments are learning and adopting behaviors from the elite athletes as the benefits of exercise [...]

It’s important to recognize that not all “whey protein” is created equally. Each manufacturing stream from which whey is derived have uniquely different attributes. What does this mean? Let’s first start with the basics of whey and where it comes from and continue with the higher protein whey ingredients: whey protein concentrate and whey protein isolate.   Where Does the Whey Come From? Whey is the remaining liquid from milk once it’s been curdled via enzymes or acids. Curdling milk can be done in a number of ways, but the biggest source of whey is the byproduct of hard cheese making [...]

When selecting the perfect protein for your product there’s a lot to consider: how will the product be processed, what’s the product’s pH and who is the intended audience are just the tip of the developmental iceberg. Take for example the weight loss and sport nutrition market segments: why is one protein valued over another and is there clinical evidence to support and validate its usage? This is where food science crosses over with medical science, and as food scientists we needs to be able to evaluate the clinical evidence on how various proteins affect the human body. In this blog [...]

From a regulatory perspective the term “clean label” has absolutely zero definition, but it is a very strong term to the consumer. In fact, as a consumer-driven term, it has swept the food industry and created a movement. Foods defined as clean label are perceived healthier, better-for-you and more wholesome than other products. The term also means that a product has the least amount of ingredients as possible and the ingredients used are regularly known to consumer as wholesome, less processed and more close to nature. This also means that ingredient names should be recognizable and pronounceable by most consumers. In [...]

Baking with protein was challenging – until now. We’ve innovated a unique blend of dairy proteins that is designed to replace a portion of the flour while fortifying baked and snack goods with protein. At 80% protein by weight, BakePLUS helps developers achieve nutritional goals in their baked goods like cookies, pastries and cakes. We identified five main challenges that product developers are facing while innovating BakePLUS: Meeting Nutritional Needs of Customers Changes in Product Lift and Rise Changes in Product Texture Change in Flavor Changes in Batter Consistency   Nutritional Needs of Customers Protein continues to be a huge food [...]